In the context of the modern-era, the influence of pop culture in our daily lives has been amplified by the Internet, television, and various other platforms. “Popular culture” is defined as the ideologies, artistries, and actions that are practiced within a society (Crossman). Although different in their approaches to appeal to consumers, both celebrity-endorsed McDonald’s commercials employ the ethos of these influential people, the pathos of their humanized portrayals, and the logos of their _ to call upon civilians to fulfill their civic duty of religiously following the actions put forth by the pop-culture icons of our society. More recently, their partnership with hip hop idol Travis Scott centers around his kairotic fame and go-to McDonald’s order. Their 1993 SuperBowl commercial features an epic H-O-R-S-E showdown between NBA legends Larry Bird and Michael Jordan in which the winner gets to enjoy a Big Mac in front of the loser’s face. In upholding its status as a symbol of American society, McDonald’s marketers have continually utilized prominent American figures to promote and garner popularity for their products. A McDonald’s burger is surprisingly patriotic: it represents the American ideologies of mass consumerism, socioeconomic opportunity, and unearthly amounts of saturated fat.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |